Today’s consumers expect highly personalized content, with messages that are relevant to their needs and beliefs. AI marketing can provide hyper-personalized insights based on data, speeding up campaign delivery and increasing return on investment.
AI-powered tools can help with a range of marketing tasks, from automating email campaigns to analyzing consumer data for the best product recommendations. Identifying the right AI-driven solutions for your business requires careful consideration, however. There are many factors that should be taken into account — from the data needed to train AI tools to ensuring that algorithms are ethically sound.
Rigorous testing and clear analytics are a must. AI marketers should track and measure campaign outcomes, comparing the results to the original goals of the experiment. Taking a scientific approach to this analysis will enable your team to continuously learn and adapt.
A key consideration is the availability of quality, up-to-date customer data. In addition to the information contained within your CRM, an effective AI marketing tool can draw upon second and third-party data sources, including location data, weather data, competitor activity and more.
Having access to accurate, timely data shortens the time from finding a potential customer to selling them something. AI can also provide the insight needed to determine an appropriate price point — shortening the sales cycle, improving conversion rates and increasing revenue. It can also identify similarities between customers to identify new opportunities to market to, reducing the amount of manual work that your team must undertake. ai marketing