YouTube live is a powerful tool for businesses looking to further engage with their audiences. While traditional YouTube videos and shorts continue to be the main pillars of content on the platform, live streams give you something different – the ability to interact with your audience in real-time.
To get started, log in to your YouTube account on a desktop computer or mobile device with Chrome 60+ or Firefox 53+. Click the “Live” tab to launch your live stream dashboard. Select the type of live stream you want to create. You can use either your webcam or any other source (e.g., YouTube Studio, donation goal) as a source for your live stream. Once you’re ready to go live, click the “Go live” button.
When creating a live stream, be sure to add a title, stream description, and category, along with a thumbnail. You can also set options for live chat, age restriction and whether or not you want to monetize your video. You can also set a time and decide whether or not to announce your live stream ahead of time.
Before you hit the “Go live” button, make sure to test out your equipment. Ensure that you have the right camera and microphone for your stream, and if possible, plug in any gear that needs to be charged. Also, pay attention to lighting and framing your shot so that viewers can see and hear you clearly.
Once you’ve gone live, don’t forget to add call-to-actions if needed. This is a great way to encourage your viewers to visit your website, social media profiles or any other resources that can help them solve problems they may be facing. You can also include stream markers to mark interesting moments during your livestream. This will make it easy for you to repurpose your video in the future by creating highlights based on these specific points in the video.
Another important thing to remember is to keep an eye on your YouTube analytics. You can monitor things like your average viewer count, demographics, and more to understand what kinds of videos are driving engagement with your audience. This information can be extremely helpful when you’re planning your next live stream. You can also use a social media monitoring tool, such as Sprout’s, to keep track of popular topics and trends on YouTube. This will help you plan what to talk about and when to ensure that your audience stays engaged. By using these tactics, you’ll be well on your way to creating the next YouTube video that’s going to get more views. Good luck.youtube live stream views