If “To Sell Is Human” author Daniel Pink is correct, everyone is a salesperson. However, not everyone wants to come off as a stereotypical used car salesman! If you are looking to earn a decent living by selling your skills, it is important to be strategic and thoughtful about your approach. If you are able to master the art of selling your skills, it will allow you to attract clients that will value and respect you as an expert.
One of the most underrated sales skills is knowing how to create real value for prospects up front. When you can provide your clients with a unique perspective and ideas, it is a powerful way to differentiate yourself from the competition. It also provides the prospect with a more thorough understanding of what your solution is capable of, which ultimately helps them decide whether or not it is the right fit for them.
Another essential sales skill is knowing how to handle the inevitable objections that will arise in a client conversation. When an objection does come up, it is important that you are able to provide a compelling answer in a timely manner. This will show the prospect that you are a valuable resource, which is a huge factor in closing the sale.
A common mistake that many salespeople make is giving up when a prospect pushes back against their process. However, if you can be strong and stick to your process, it will help you to close more deals in the long run. skills selling